Aligning Your Messaging: Media Relations 和 Your Br和 as an Artist – The Basics in a Six-Hour 车间 (在线)
When: 11月24日, December 1 和 8, 2021; 6 p.m. 8 p.m.
Where: On Zoom; links to be provided
Please note that the workshop is open to both 推荐几个网赌网站 members 和 non-members 和 that you need to be able to attend all three workshops.
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Are you an artist or work in the arts 和 sometimes have an opportunity to put yourself out there—in the way you describe yourself on a platform, 在你的简历中，或者当你对媒体讲话时? Would you like to get some 媒体 attention but you don’t know quite where to start? Have you ever thought about writing a press release about your exhibit, 你的书推出, your music concert or dance recital but you’re not at ease with the concept? Have you ever had an opportunity to speak to a journalist but you froze because you weren’t prepared? You want to pitch a story about yourself to a journalist but you’re not sure how to go about it? 还要确保你所有的信息都是一致的? There is information about you on the web but you’ve had some successes since you sent those bios out 和 they are all out of date. 你需要让你的品牌在所有这些销售点保持一致. 从哪里开始?
如果你对以上任何一项不确定, come spend six hours working towards message alignment across your br和. 最重要的是, you’ll develop some tools for dealing with the 媒体—和 the next time you have an opportunity to shine, 你将会准备好.
摘要目的:
The objective of this workshop is to provide the basic tools to align your messaging 和 your br和 和 to prepare you for managing your own 媒体 relations. Having these tools in your repertoire will do three main things:
1)确保向公众传达正确的信息;
2)当你被吓倒时，帮助你减少恐惧;
和
3) help you get the coverage you intend for your work as an artist from the appropriate 媒体 outlets.
大纲:
整整六个小时你要做什么? Broken down into three two-hour sessions, here’s what it looks like:
会话1:管理您的消息+新闻稿
– Learn how to develop your three or four main key messages—about you 和 about your work
-了解你的网络足迹和如何管理它
-了解新闻稿应该包含什么内容以及为什么要包含这些内容
-构建一个第二天就可以使用的模型
-试着写一篇新闻稿
第二部分:准备接受记者采访
-用你上周学到的东西, build up your three or four main key messages 和 learn to intertwine them with personal anecdotes
-学习如何建立一个全面的Q&一份帮助你准备面试的文件
– Learn how to stay on message no matter what questions the journalist asks
Session 3: Pitching a story about yourself 和 your work to 媒体 outlets that matter to you 和 to your craft
– Learn how to build a credible pitch email for the 媒体 outlet you are targeting
– Learn how to identify 和 target the journalist(s) you want to pitch your story to
– Learn how to execute solid follow-ups 和 determine when to move on to the next journalist on your list
预期:
This workshop works best in a casual, open discussion format. I’ll share some of my experiences with you—what worked well, what didn’t—和 would love to hear from you about your experiences so far, 你的顾虑, 等. 当我们开始构建工具时, it’s important to share our work in the group to maximize learnings 和 discussion. If we have time, role playing mock interviews is great practice, so we’ll try to fit this in. All will be done with the utmost respect so please feel at ease!
主持人: 卡罗琳·范德米尔
推荐几个网赌网址 your facilitator: 卡罗琳·范德米尔 has 30 years of experience in PR 和 communications, more than 10 of which were spent in 媒体 strategy 和 媒体 relations. She was an official spokesperson for several years, 和 has trained executives to speak to the 媒体. 卡洛琳还做过广泛的记者. 除了, she has promoted her work as an author: she has three published books: Motherlode: A Mosaic of Dutch Wartime Experience (Wilfrid Laurier University Press, 2014), Journeywoman(伊娜娜出版物, 2017) 和 Heart of Goodness: The Life of Marguerite Bourgeoys in 30 Poems | Du coeur à l’âme : La vie de Marguerite Bourgeoys en 30 poèmes (Guernica Editions, 2020). Her fourth book, Sensorial, will be published by Inanna in spring 2022.
摄影:Bassam Sabbagh. www.bassamsabbagh.com
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